BBH x Jidenna x M&Ms:

In the video series titled "Beautiful Black Homes," viewers are taken on a captivating home tour of renowned recording artist Jidenna. As the Creative Director and Head of Video, I played a crucial role in bringing this project to life. The episode showcases the fusion of Jidenna's Nigerian heritage and contemporary design elements in his home.

The tour highlights his remarkable recording studio, where he creates an inspiring ambiance to produce his music. Jidenna's emphasis on friendship is explored as he prepares to host a delightful "friendsgiving" celebration, where everyone contributes their favorite dishes.

The video also reveals Jidenna's unique twist on a favorite Nigerian-inspired dessert by adding M&Ms. Alongside managing the production from pre to post, I ideated a strategic partnership between the video series and M&Ms, creating additional short videos optimized for various social media platforms to maximize reach and enhance marketing efforts.

Through this episode, viewers gain insight into Jidenna's artistic influences, his warm hospitality, and his ‘Beautiful Black Home’.