Jellysmack x Sephora: Foundation Domination
It all begins with an idea.
Spearheaded the highly acclaimed 'Foundation Domination' campaign for Sephora, showcasing diverse talent in beauty tutorials to promote a new line of foundations. Demonstrated a deep understanding of the brand's commitment to diversity and inclusion by emphasizing diverse skin tones and showcasing the extensive shade range.
Managed influencer talent, excelling in talent management and fostering strong relationships. Led all aspects of production, from pre to post, ensuring seamless execution. Collaborated closely with the marketing team to optimize short-form cuts for various social media platforms. I focused on creativity, strategic thinking, and project management skills to deliver impactful campaigns that resonate with audiences and drive brand growth.
Best Friends Get Honest About Race | Conde Nast Entertainment:
It all begins with an idea.
As a Creative Producer at Conde Nast Entertainment, I directed "Best Friends Get Honest About Race," a video project exploring racial perspectives on current events.I oversaw production and post-production, resulting in 1.5M YouTube views and 6M total digital reach.
My strength in storytelling and understanding of social dynamics played a pivotal role in ensuring the success of the project. I approached the narrative with sensitivity and nuance, encouraging the participants to share their personal experiences and viewpoints genuinely. The result was a compelling and emotionally resonant video that fostered empathy and understanding.
Throughout the production process, I showcased exemplary project management skills. I collaborated closely with talent, production crew, and the post-production team to maintain a seamless workflow and deliver the project within tight deadlines and budget constraints. My ability to juggle multiple responsibilities and coordinate diverse stakeholders was crucial in bringing the creative vision to life.
Toyota x ‘Take a Bold New Turn’:
It all begins with an idea.
As an experienced agency producer, I took on the responsibility of creating the Toyota commercial titled 'Take a Bold New Turn.' With a focus on engaging a new target audience and showcasing the perfect vehicle for embracing new adventures, I played a crucial role in every stage of the production process.
Working closely with the creative team, we developed a concept that resonated with young women experiencing life transitions, like motherhood. I managed the project from pre-production through post, maintained budgets, and sourced the production crew.
Collaborating directly with Toyota, we successfully brought their vision to life and delivered a commercial that effectively showcased the versatility of Toyota vehicles. My experience as an agency producer for this project has strengthened my ability to connect with audiences, inspire them to embrace new beginnings and create impactful advertising campaigns.
BBH x Jidenna x M&Ms:
It all begins with an idea.
In the video series titled "Beautiful Black Homes," viewers are taken on a captivating home tour of renowned recording artist Jidenna. As the Creative Director and Head of Video, I played a crucial role in bringing this project to life. The episode showcases the fusion of Jidenna's Nigerian heritage and contemporary design elements in his home.
The tour highlights his remarkable recording studio, where he creates an inspiring ambiance to produce his music. Jidenna's emphasis on friendship is explored as he prepares to host a delightful "friendsgiving" celebration, where everyone contributes their favorite dishes.
The video also reveals Jidenna's unique twist on a favorite Nigerian-inspired dessert by adding M&Ms. Alongside managing the production from pre to post, I ideated a strategic partnership between the video series and M&Ms, creating additional short videos optimized for various social media platforms to maximize reach and enhance marketing efforts.
Through this episode, viewers gain insight into Jidenna's artistic influences, his warm hospitality, and his ‘Beautiful Black Home’.